This Anglo-Moroccan company focuses on high end accessories and ready to wear items blending North African art with modern fashionable ideas.
The core of the brand lies in the hand made aspect.
We noticed when we first started to visit Marrakesh local artisans lacked consistency in their work, and the quality of materials which were being used were not always up to scratch.There was a great potential in the skill and workmanship that we saw, yet we felt it had to be fused with another mind set. There was a large gap between what our clientele wanted, and what was being produced in Morocco. 'Why not mix the best of what both worlds had to offer'?.